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Tuesday, November 16, 2010

Evidence-Based Policy Advocacy & its Challenges

In today’s world, governments are inclining more and more towards policy advocacy established through incorporation of rigorous research and solid foundations of reliable evidence rather than mere preference or inclination or personal ‘value judgment’. Effective advocates are strongly urged to gain knowledge of ‘what works’ in effective policy advocacy so that they can draw on the 'best available evidence' and incorporate their findings in policy-making.

However, there are also inherent limitations, even where policy-makers have at their disposal, reliable information and sound analytical skills. Sometimes, even the best evidence alone cannot produce persuasion. ‘Hard evidence and cold logic’ are insufficient for really effective advocacy: necessary perhaps, but not sufficient by itself. In this context, the issue in focus is less about the reliability of the underlying policy analysis and more about the value preferences, and practical judgments about feasibility and legitimacy, which is vital to our perception of the credibility of the cause being advocated.

This article tries to incorporate the unacknowledged evidence about effective evidence-based policy advocacy, which is that ‘the facts’ alone rarely work. The professional crafts of policy advocacy require ‘weaving’ together the scientific information with the underlying value-driven approaches of the political system. The paper examines the theoretical aspect of EBP within Australia by analysing Brian Head’s seminal work on ‘Evidence-Based Policy: principles and requirements’ and supports his concept of incorporating other knowledge bases (political strategies & agenda setting and knowledge of service users' in a client-focused service delivery) apart from scientific evidence as a way to understand Australia’s Climate Change Policy, which, despite scientific research and evidence-backed findings suggesting immediate actions to aid on Australia's behalf, is still behind in implementation.

It must be mentioned here that there has been significant debate regarding the authenticity of evidence used in the government's plan to implement the proposed emission reduction scheme. It is not in the purview of this article to focus on this debate and comment on the credibility of the evidence that was incorporated in devising the emission control scheme.

EBP – An Overview
Advocates of EBP acknowledge that not all research is of a sufficient quality to form the basis of sound policy making (Davies, Nutley and Smith, 2000). Some argue that failure in EBP is characterised by research studies which are flawed by setting of unclear objectives, poor research designs, methodological weaknesses, and conclusions that are not supported by the data itself. Some have also point out that the problem with evidence-based policy is that evidence relates to the past but policy must focus on the future. Implications in the future may be quite different from the actions of the past (Demos 2006).

It is not guaranteed that EBP will result in either good research or good policy. Simple models of evidence-based policy-making may fail to serve its purpose as either accurate descriptions or effective prescriptions (Nutley et al. 2002, p. 10). As Solesbury (2001) puts it, “Emphasising the role of power and authority at the expense of knowledge and expertise in public affairs seems cynical; emphasising the latter at the expense of the former seems naïve.” Evidence through research is at its best when it is supported by strong political will and an organisational culture that values all form of ‘evidence’. Numerous policy case studies have concluded that policy-making is hardly ever a case based rationally identifying a problem and using scientific evidence to develop a policy solution (see Bacchi 1999, Marston 2000). Effective evidence-based policy will depend on organisational cultures where decision-makers value research inputs.

In light of these shortcomings, EBP requires a more systematic approach to searching for appropriate evidence along with a critical approach to analyse studies identified (Davies, 2004). Parsons (2001) argues that what works is often not a question of facts or evidence but more of the values: “This requires a policy process that is open and democratic and which can facilitate a process of deliberation and public learning, rather than control.”

Following these arguments, Head's (2009) identifies 'reliability of evidence' as a key in concerning the degree of efficiency and effectiveness of policy settings and its possible alternatives.. He also notes that it is important to encourage organisational cultures that support systematic evaluation of initiatives. But there are inherent challenges. Capacity building can be expensive. Moreover, it can be politically risky in attempting to provide transparent evaluations of program. Evaluation is best utilised and understood as a learning initiative, and therefore needs to be embedded as good practice (Head 2009).

The knowledge base for EBP is diverse. Scientific evidence is an important aspect of EBP but it is not the sole knowledge base. Head (2009) implies that policy debates consist of several other types of knowledge and expertise that have legitimate voices in a democratic society. Specifically, the following are the three other types of knowledge base (3 lenses) required to make effective evidence-based policy –

  • The political strategies, tactics and agenda setting of political leaders and their organisations
  • The professional knowledge of service delivery practitioners
  • The experiential knowledge of service users and stakeholders for ‘client-focused’ service delivery.

However, this does not indicate that incorporating the above into the knowledge base of EBP ensures that good policy advocacy will result. Despite developing such diverse knowledge base, lack of effective communication to bridge the divergent interests of policy-makers and researchers is often cited as a reason for failure in EBP (UNESCO 2007). The argument presented here proposes only that Head's lenses of evidence-based policy-making warrants consideration in attempting to strengthen the advocacy of EBP

Australia's Climate Change Policy
The importance of establishing EBP for good governance was highlighted by ex-prime minister Kevin Rudd in 2008: He strongly emphasised the need for “a robust, evidence-based policymaking process”.

Such strong commitment was well received by the citizens. However, the kind of approach that will be undertaken to foster EBP practice in Australia is open to interpretations and debate (Argyrous 2009). The initial lack of explicit guidance concerning the preferred methodologies has been much of a concern among professionals. Moreover, the state level showed a disappointing picture regarding the overall level of commitment to investments in policy-relevant research, program evaluation and policy skills training (Head 2009).

These underlying concerns were evident in the Government's development of the Climate Change Policy. The government's attempt at implementing climate change policies can be best described as series of mixed approaches. Even though both major political parties displayed support for an emissions trading scheme, scheme has yet been implemented till date and it is uncertain as to when such a policy will actually take shape in future (Ord 2010).

However, evidence suggests scientific research and fact-finding were presented and provided to government time and again, suggesting that Australia face risks of deteriorating climate change. Ross Garnaut's report to the government indicated that the risk of climate change can be reduced substantially by active and immediate participation of all major economies in the work. “Without this, it is highly probable that Australians, over & beyond the 21st century, will face disruption in their standard of living and overall welfare” (Garnaut 2008). Moreover, a recent report by the Australian Academy of Sciences, suggested that if emissions continue unabated at this rate, current estimates are for 4.5°C higher global average temperatures by 2100. Sea level would continue to rise for many centuries. The impacts of such changes are difficult to predict at this point in time, but are likely to pose severe threat to the world populations and also to the natural world. To mitigate this risk, the report suggests that the world would need to be emitting less than half the amount of CO2 by 2050 than it did in 2000. To achieve this, global emissions would need to peak within the next 10 years and then decline rapidly. Despite all these scientific evidence, the report interestingly does not outline what policy needs to be undertaken to implement actions on reduction in carbon emission (Australian Academy of Science 2010).

So if there is evidence to support action to be taken to mitigate risks of climate change, it is rather surprising to see that no proper policy making has materialised for Australia. Implementing Head's (2009) lenses of evidence-based policy-making gives an indication to where the problem lies. First, there is a lot of confusion regarding setting of the political agenda of Climate Change. If we look into Australia's history of Climate Change Policy development, we see a series of mixed approaches begin with. The development process dates back to early 2003 when NSW Government's Greenhouse Gas Reduction Scheme was introduced. The scheme sets benchmark emission target for certain entities - if an entity fails to meet its benchmark emissions, a penalty is applied. The year 2007 witnessed the passing of the National Greenhouse Energy Reporting Act 2007. The Act ensured that reporting and dissemination of information related to greenhouse gas emissions, greenhouse gas projects, energy production and energy consumption by large emitters and energy consumers are provided. It was in mid 2008 that the Rudd government, in response, released a green paper exploring potential design features of an an emissions trading scheme (ETS) to reduce carbon pollution. It was named, the Carbon Pollution Reduction Scheme (CPRS) and was scheduled to be implemented by July 1, 2010. But the policy faced severe criticism and after being rejected twice at the Senate it was eventually shelved till 2013 (Ord 2010).

In summary, Australia's constant changing of political priorities and strategies have resulted in the not having a coherent set of policies to reduce greenhouse gas emissions by the targeted 5% (from 2000 levels) by 2020. In a recent interview, adviser to the Labor Government, Ross Garnaut, indicated that the failure in tackling Australia's climate change policy attributed to poor leadership by both current and the previous government (The Australian 2010)

Secondly, Head suggest that along with scientific fact-finding, it is equally important to also capitalise on the the views of ordinary citizens in program evaluation for ensuring that services are appropriately responsive to their needs and choices. This raises areas of concern in case of Climate Change policy. A reason why the climate change policy has ceased to be of much value with large sections of the public is due to the lack of engagement of the citizens by the government and also for the lack of clarity shown by the government in explaining how the policy fit into a broader vision for Australia (Green & Picket 2010). In a range of surveys and past research conducted as part of The National Greenhouse Strategy, the environment has been an issue of concern for a large numbers of Australians. However, evidence also suggested that even though people agree more can be done to help protect the environment, evidence suggests that adoption of environmentally friendly behaviors is highly related to the amount of investments of time or money required on behalf of the public (NGS Communication Strategy, 2000).

Moreover, a recent survey by the Institute of Public Affairs announced that: "Two-thirds of Australians now doubt the scientific consensus on global warming". According to the IPA’s executive director John Roskam, "These figures reveal that Australians are no longer confident they’re hearing all the facts about climate change.” The survey indicates that a large segment of the Australians have paid little attention to the climate change debate due to lack of interest and also due to the fact that they don’t have a meaningful opinion about the evidence. The poll surveyed 1000 respondents across Australia from 30 April – 2 May 2010 about their attitude to global warming (IPA 2010). This trend in change of human behavior makes policy-making for climate change a complex affair.

Even if we assume that these changing pattern in human behavior have been accounted for in the government's plan in developing a climate change policy, it still indicates the due consideration that should be given in incorporation of Head's additional lenses would provide a different view in pursuing and developing Australia's climate change policy.


Climate change policy presents a new kind of challenge. It is uncertain in its form and extent, rather than drawn simplistically. It is more insidious than directly confrontational. In addressing both impacts and mitigations, it is long term rather than immediate (Garnaut 2008). Therefore, policy objectives may not come in the clear easily when dealing with such a complex issue.

The objective of this article was to look into the concept of EBP and analyse Australia's climate change policy in its context. The paper does not take a stance for or against the Climate Change Policy or question the authenticity of the scientific evidence, but rather puts forward a different perspective to address the reasons why it is failing to materialise. Analysing Australia's climate change policy, Head's three lenses suggests that there may be importantly divergent perspectives that requests acknowledgement and is worth investigating into. Meeting these conditions will not guarantee success for EBP, but they will at least increase the prospect of a more practical relationship between evidence and policy outcomes.



Reference

Bacchi, C. L. 1999, Women, Policy and Politics, Sage Publications, London.

Davies, H, Nutley, S, and Smith, P 2000, 'Learning from the past, prospects for the future', in H. T. O. Davies, Nutley, S and Smith, P What Works: Evidence-Based Policy and Practice in Public Services, Bristol, Policy Press.

Davies, P 2004 ‘Is evidence-based government possible?’ presented at the 4th Annual Campbell Collaboration Colloquium, Washington D.C., 19 February.

Green, F & Picker, G 2010, 'Long-term fortune favors the brave on climate change', Watoday, viewed October 24, 2010,

Head, B 2008, 'Three lenses of Evidence-based Policy', The Australian Journal of Public Administration, vol. 67, no. 1, pp. 1-11.

Head, B 2009, ‘Evidence-based policy: principles and requirements’, Roundtable Proceedings, Strengthening evidence-based policy in the Australian Federation, Productivity Commission, Canberra.

Institute of Public Affairs, 2010, 'Media Release: Two-Thirds Of Australians Doubtful On Global Warming', viewed October 23, 2010,

Marston, G 2000, ‘Metaphor, morality and myth: A critical discourse analysis of public housing policy in Queensland’, Critical Social Policy, vol. 20, no 3, pp. 349–373.

Marston, G & Watts, R 2003, 'Tampering With the Evidence: A Critical Appraisal of Evidence-Based Policy-Making', The Drawing Board: An Australian Review of Public Affairs, vol. 3, no. 3, pp. 143-163.

Nutley, S, Davies, H & Walter, I 2002, 'Evidence based policy and practice: cross sector lessons from the UK', keynote paper presented to the Social Policy Research and Evaluation Conference, Wellington, 2–3 July.

Ord, G 2010, 'A History of Climate Change Policy Development in Australia', CPA Australia, viewed October 18 2010,

Parsons, W 2001 ‘Modernising policy-making for the twenty first century: the professional model’. Public Policy and Administration, vol. 16, no. 3, pp. 93-110.
Solesbury, W 2001, 'Evidence based policy: Whence it came and where it’s going', ESRC UK Centre for Evidence Based Policy and Practice: Working Paper, no. 1

Stilgoe, J, Irwin, A, & Jones, K 2006, 'The Received Wisdom: Opening Up Expert Advice', Demos, viewed October 23 2010,

Takver 2010, 'Australian Academy of Science Outlines Climate Change Facts', A Climate for Change, viewed October 23 2010,

The Australian 2010, 'Garnaut hits at failure on climate change policy', The Australian, viewed October 24 2010,

The Department of Environment and Heritage and the Australian Greenhouse Office, 'NGS Communications Strategy: Review of past research 26/07/2000', viewed October 18 2010,

UNESCO 2007, 'Social development: from research to policy to action', United Nations Educational, Scientific & Cultural Organisation, viewed October 23 2010,


Sunday, October 3, 2010

The Paradigm of an Artist

A casual observer amidst wandering crowds
Patiently waiting for a snapshot -
An image framed by the borders of the mind
Silently narrating 'moments';
Mere punctuations in the ever-long sentence of life.

Armed with a pair of hands and eyes,
Happily does he engage in his work;
Playfully molding creation,
Painting a canvas with the colors of imagination.

His work is finished -
We are told yet another story.
Oddly we see a glint of pride,
Shining ever so brightly in his eyes.

He glows with the pride of creating life
Alas! How foolish are his thoughts;
For no more he is but a puppet,
A storyteller -
Painting an imitation of life.

A Diner at Midnight

The stillness of the diner was broken by the old grandfather clock chiming faintly in the background. The clock struck midnight and I felt an uneasy quiver in my stomach. The nights have always been mystical and elusive to me. What is ordinary in the light of the day can easily turn to be quite the opposite in the darkness of the night. Yet here I am, at Jim’s Diner, sipping nervously through my coffee and wondering whether it was the right decision to come to this place. Little did I know that this diner and this night would change my life completely.

From the outside, Jim’s Diner was just like any other diner on the highway. Broken neon sign, dreary gray building, abandoned parking lot and upturned trash cans. I assured myself that this would be the perfect place for staying low for a couple of hours. Yet, from the moment I stepped inside, I had this strange feeling. Something did not seem right. There was something in the air that could only be felt but not explained. The interior was gloomy and poorly lit. It was almost difficult to see a person if he sitting in the table next to yours. It seemed completely abandoned. Frayed wallpapers were covered with black and white charred sketches of the Arizona wildlife. The tables and chairs were shabbily dressed. An old man sat at the counter. A grumpy looking lady ambled dejectedly towards me with a menu. The menu card was so old; one could barely decipher the writing. It took me quite some time to find out something that would keep me engaged in this place for a while. My order did not seem to impress the lady much. She walked away with in the same demeanor.

I sat there waiting for my food. Everything around me looked gloomy. Even the badly folded napkins seemed to cry out for some colors in their mundane off-white life. The lady appeared with my order. A white plate with broken edges and a solitary piece of steak sandwiched between two parched loaves. A black mug with ‘I Love NY’ written on its side accompanied the plate. I sat there, looking at my food – a Burger, fast food. Food that people would rather throw out than finish. It’s easy; it tastes alright but doesn’t really provide you with any nourishment. Within that split moment, I came face to face with my life. Every single element in that diner is a component of my otherwise empty life. The furniture, the mundane walls, the gloomy lady, the food, all reminded me of my failures, my inability to stand up and face the challenge in life. All along, I had been running away from life; a loner, a loser. It was time to stand up. I made up my mind, and got up to make a phone call.

So here I am, back to my table, sipping through my coffee, no longer nervous. Hard to believe that only an hour ago, I hit a person on the road with my car. Before I came to this diner, I was adamant of leaving the incident behind and starting afresh with a clean conscience. But the mystery of the night enshrouded my cloak of dishonor. It brought me closer to my humane side. Soon the cops will be here to take me in. I wait once more, but this time, with a smile, for I have finally taken the right decision. 

Of Discourses & Persuasion: Then and Now

Persuasion is an art practiced every day. Each day we are faced with numerous situations where we would need to convince or persuade others in agreeing to or achieving something. This practice of persuasion through argument is known as rhetoric and it is being practiced for centuries. Starting from ancient times, historians have put together strong instances where rhetoric has been studied and practiced by scholars including the likes of Aristotle and Socrates. In an attempt to understand rhetoric and its effectiveness, this article focuses on two scenarios taken from ancient Greece – an excerpt 'The Envoy Pleads with Achilles' from Homer's Iliad and an account of 'The Mytilenian Debate' by the Greek historian Thucydides. The former being an unsuccessful yet an extremely strong attempt at persuasion while the latter is a strong policy debate involving deliberations from two frontline Athenian politicians involving international policy affairs. Both provide magnificent discourses in persuasion indicating strong establishment of the tradition of oratory and rhetoric even at that time. Two key issues come out from the two extracts which are fundamental in understanding policy advocacy. The extract from Iliad puts 'self-interest' as the key for any advocate while appealing to the audience. Thucydides' extract on 'The Mytilenian Debate' , focuses on the legitimacy of political discourse and the extent to which the vulnerability of logos is at stake in persuading the stakeholders.

The excerpt from Homer's Iliad reproduces only Odysseus's plea to Achilles and Achilles’ reply to Odysseus. In the battle of words, we clearly see the participants engaged in a deliberative discourse. The objective of the persuader in this type of discourse is to show the audience that the recommended course of action to take place in the future, is a good deed in itself or that it will benefit the person in some way (Corbett 1990). The background of the excerpt shows Achilles refusing to participate in the Trojan war on King Agamemnon's side because of an insult to his pride and dignity. Throughout the speech of Odysseus, we see him employing strong rhetorical strategies to persuade Achilles. He begins by conciliating himself with Achilles, describing the current state of affairs and then moves on to present all his means of persuasion to support his cause. He tries to influence Achilles through patriarchal devotion which was important considering that Greece was known to be a strong patriarchal society at that time. Moving on, Odysseus then tries to appeal to Achilles’ self-interest, focusing strongly on the great deal of wealth being offered by King Agamemnon. Odysseus applies his final strategy of appealing to Achilles’ self-interest, but this time on a more higher level than being pure materialistic – his personal glory.
Despite such strong attempts to persuasion, Achilles did not move from his stance. Achilles’ reply on the other hand can be considered impulsive. His speech was passionate but lacked the delicacy shown in Odysseus's oratory. What was interesting in his rebuttal however was his resorting to qualifying his options based on degree. As presented by Aristotle, with several options of good, the best possibility often is based on the degree of good that a particular option presents itself. In this case, Achilles thought that life appeals more over wealth and honour (Corbett 1990).

So why would a failed attempt at persuasion be of any use in modern day policy advocacy? Despite the failure in persuading Achilles, a key message is left among the discourse which is applicable in any modern day rhetoric. Odysseus has crafted his oration well, touched on all available means of persuasion. Yet he was unsuccessful because he failed to understand that given a number of options to choose from, Achilles would choose one with the highest degree of self-interest. At that point in time, it was in Achilles’ self-interest to not join the war and give more value to his life. Successful policy advocacy must ensure that it appeals to the audience's self-interest. That is exactly what the rhetoric has tried to signify. This discourse between Achilles and Odysseus is something that is quite common in today's modern world. More often than not, we are involved in some kind of situation which demands persuasion of the other person in achieving an outcome which caters to the interest of self or others.

In the second excerpt, Thucydides gives an account of Athens’ debate about whether to murder or spare the adult male Mytilenians, whose leaders had rebelled against Athens. The Athenians had thwarted the defection and now had to decide on the level of harshness in trying to punish the betrayal. Their actions – whichever way they go, would bear consequences for Athenian democracy, both internally as well as internationally. The debate takes place between two politicians – Cleon & Diodotus, whereby Cleon, portrayed as a violent and boastful demagogue is eager to impose death penalty upon the Mytilenians for their betrayal and Diodotus, who is more inclined towards Athens to take a more diplomatic stance and not resort to impulsive measures. At first glance, this would seem like a deliberative discourse whereby Cleon is anxiously waiting for the death penalty to be carried out to the Mytilenian population, in the future. However, a more detailed analysis also shows that the discourse is in fact forensic in nature as they refer to events in the past – the Mytilenian revolt, and concerns itself with the guilt or innocence which will be imposed on to the Mytilenians at the end of the debate (Hubpages 2010). Cleon shrewdly chooses the forensic approach as he is aware that the Athenians have begun to feel sorry for their actions and are refuting the death penalty. Not taking into consideration Athenians’ compassionate nature that is held dear and virtuous could well rate Cleon as a severely malevolent and bad-hearted leader. Rather than appearing unfriendly and unsympathetic, Cleon focuses on strongly stressing that the Mytilenians are more than guilty as they have revolved with clear calculation against the Athenians and that they are not worthy of the Athenians’ sympathy. Cleon therefore puts forward his argument focusing on guilt or innocence of the perpetrators with special implication on 'injustice' which is most fitting to the occurrence. In his speech, the role of justice is wrapped up in interest. His prime focus is on the punishment of the Mytilenians based on the crime they have committed. He argues that it was a crime to revolt against Athens and for this they deserve retribution. Cleon wants to set an example to other states in order to deter them from similarly revolting. His ideology is that punishment must ensue, no matter how cruel.

Diodotus takes a softer and gentler tone in the political discourse. He shows that such an attack would set a message essentially mandating 'death sentence' for all cities which would revolt in future. He doubts the efficacy of such a deterrent, because he feels it will remove any incentive for cities like Mytilene to repent, compensate Athens and continue to pay imperial tribute - an important source of war revenue. Instead, if Cleon's argument is followed, it will lead to these cities fighting to the death, leading to sieges and military actions for Athens which will only drain the city's resources. Diodotus, in contrast, does not speak of justice at all. Instead, he says that practicalities are what are generally important in times of war. In this instance, practicalities mean that mercy ought to be the result of the decision to be taken.

This political debate was eventually won by Diodotus. Diodotus had to take a defensive tone as Cleon had already warned the assembly against advocates who would try to pull a trick in trying to persuade them to agree to the wrong cause. As a result, he had to avoid any kind of appeal to simple morality and instead structured his speech focusing on self- and national interest. Diodotus has put forward just arguments, but the means by which he achieved them are cynical. He was aware of the popular support of which Cleon was heard boasting, and tried to appeal to the audience's base interests. However, the paradox that lies within his speech is disturbing: We see Cleon mentioning the danger that leaders are often bribed to mislead the people by their elaborate speeches (Warner 1972). Diodotus however turns against Cleon's indication of bribery stating that such accusations have a negative impact because they make it difficult for a politician to win with legitimate and just arguments. He suggests that flattery and speaking against conviction should not be adopted by politicians to win over people. But then again, Diodotus also declares in his speech: "Do not be swayed too much by pity or by ordinary decent feelings. I, no more than Cleon, wish you to be influenced by such emotions” (Warner 1972). This "disturbance"—highlights his assertion concerning the nature of mankind - that he will do wrong when he wants to do wrong, irrespective of laws and threats (Zaretsky 1992). This does put a strong implication on the legitimacy of the arguments at stake. If advocates focus more in appealing to the audience's emotions, then often the 'true' reasons behind the discourse would be hidden under the umbrella of flattery.

This article has reviewed two age old discourses. Both approaches are timeless classics in the field of policy advocacy due to its strong use of rhetoric. The societal norms may differ, the object may differ, but the basic human passion for reasoning and persuasion still remains the same. Each excerpt focuses on a different approach in persuading the audience. However, both discourses have a similar ingredient in its preparation – 'deceit'. We see Odysseus softening Agamemnon's message to Achilles by carefully leaving out certain parts of the message which he deemed would not work in his best interest. Odysseus thereby violates a critical rule of diplomacy by not complying with full disclosure of facts to his audience. Eventually he was unsuccessful in persuading Achilles as he failed to focus on the degree of self-interest that appealed to Achilles. 'Self-interest' is a key issue that arises from the first extract. Effective public policy must appeal to the audience's self-interest. The Mytilenian Debate is a classic law and order discourse. In 'The Mytilenian Debate', it is shown that one is occasionally obliged to 'lie' in order to strengthen one's case. Diodotus is seen to 'lie' about the reasons why the Mytilenians have to be spared, and instead argues along the lines of advantages to the Athenians (Zaretsky 1992). The paradox observed in his speech points to the issue of legitimacy of arguments in a discourse – a key issue in Thucydides' extract. In the extract, both Cleon and Diodotus confront the fact that in terms of real world politics, principles often fail under certain situations. The essential problem remains as to how to reconcile strong leadership, information, and advice while coping side by side with the danger posed by high ambition, selfishness, and issues regarding legitimacy of rhetoric. What has happened centuries ago is still happening in today’s world. In pursuit of convincing our audience, we have essentially made logos more and more vulnerable to deceit.